Dunder Mifflin Rich Picture

We create ‘Rich Pictures’ for all sorts of large corporate businesses. However we can never show them to anyone! As you might expect when you are creating a critical internal communication for a company that might have more than 10k employees, they sometimes get nervous about the idea that we might slap it on our website as well. And to be fair, while some of our best work might not ever reach the outside world, an audience of ten thousand people is not so bad.

But happily one well known corporate entity has stepped forward and allowed us to raise the curtain on the creative process behind creating a Rich Picture for their latest strategy.

We took Dunder Mifflin through our ‘Rich Picture Process’ whereby we had an in-depth virtual workshop with experts. This allowed us to understand the top level information that needed to be broadcast to their internal regional audiences, from Scranton to Nashua. Allowing us to start visualising the strategy in a fast and efficient process. 

A Screengrab of the Dunder Mifflin Rich Picture virtual Post It session

It was great to be able to look into an organisation delivering limitless paper to a paperless world, and even better to be able to use that work to demonstrate our process. From virtual workshop through to hand drawn business visualisation. The best thing, not only did we create a visual output, but the process itself was beneficial to the client! 

Do you have a business model, strategy, operating model or complex business concept that you would like to have visualised? If so get in touch and we can talk about how we can help you.

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